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Local Florist Feature

Fragrant Flowers

Fragrant Flowers and Gifts has been going for 16 years and is owned by Lynne. It is a retail and wholesale flower business situated in the Summerfields shopping centre in Boksburg. We take pride in what we do, always striving to do better and to keep up with the latest trends. "Where flowers are an inspiration to create lasting memories."

Lynne from Fragrant Flowers



Can you share what first inspired you to start designing flowers?
I’ve had a love for flowers for many years. Flowers make people happy, and that makes me happy! I’m encouraged to continue looking for new ideas and creating arrangements that put a smile on someone’s face and brighten their day.



Where do you look for inspiration?
I often look on social media myself – sites like Pinterest have great ideas. I do however like to put my own spin on these. I am also inspired by customers who comment on the arrangements I have made.

1. Do you believe technology is a benefit to your business?
Technology is a real benefit to my business – social media especially enables me to connect with and learn from other floral experts, along with being used as a marketing tool that helps me grow my business significantly.

2. What's your favourite flower and why?
If I had to pick a favourite, I would choose a sunflower. To me sunflowers signify adoration, I love the way they turn to face the sun. I have fond memories of seeing them blowing freely in the wind when staring out the window of the car.

I love Orchids, to me they are sophisticated and mysterious and symbolize exotic beauty.

3. Has your business grown since you have partnered up with Bloomable?
It has indeed, I am able to get orders that I would otherwise not have had. Bloomable is good at connecting people in different areas. I feel like I am part of a little family!

4. What advice would you give to someone wanting to do what you're doing now?
I would say go for it! If you are passionate about flowers and have a desire to be creative this is the most rewarding and therapeutic career anyone could wish to have.

5. How has Bloomable changed your business?
It has encourage me to take advantage of technology. Bloomable are innovative and forward thinking and I feel I have their support and guidance if needed.

6. As a small business, what are some of the challenges you face moving forward?
Uncertainty about future economy, keeping abreast of market trends and keeping up with ever changing technology.

7. Has the florist industry changed over the past 10 years in SA?
In my opinion, the internet – along with companies such as Bloomable have changed the florist industry dramatically. You no longer have to rely solely on being in an area where there is high passing trade – you are now able to get orders from afar which you may otherwise not have had. With the internet and news travelling so fast, if your product is good you are rewarded. On line reviews are becoming critical.

8. How do you see Bloomable and your business working together in the future?
I see Bloomable as a business partner, and the relationships with staff playing a large role in my future success and growth.


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